1. [ noun ] (business) the business of packaging

"the packaging of new ideas" "packaging for transport"

Related terms: commercial_enterprise meat-packing_business unitisation box
2. [ noun ] a message issued in behalf of some product or cause or idea or person or institution
Synonyms: publicity promotion promotional_material
Related terms: message ad public_relations book_jacket ballyhoo sales_talk sales_promotion buildup endorsement marketing
3. [ noun ] material used to make packages
Related terms: material