beguiling
1. [ adjective ] highly attractive and able to arouse hope or desire
Synonyms: enticing tempting alluring
Examples:

"an alluring prospect" "her alluring smile" "the voice was low and beguiling" "difficult to say no to an enticing advertisement" "a tempting invitation"

Related terms: seductive
2. [ adjective ] misleading by means of pleasant or alluring methods
Examples:

"taken in by beguiling tales of overnight fortunes"

Related terms: dishonest
Similar spelling:   beagling
  beguilement