allurement
1. [ noun ] the power to entice or attract through personal charm
Synonyms: temptingness allure
Related terms: attraction invitation tempt
2. [ noun ] attractiveness
Examples:

"its allure was its remoteness"

Related terms: temptation
3. [ noun ] (law) the act of enticing a person to do something wrong (as an offer of sex in return for money)
Synonyms: solicitation
Related terms: enticement tempt